Privacy Policy

1. Introduction

Awardrobe ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and related services (collectively, the "Service"). Please read this policy carefully. By using the Service, you consent to the practices described herein.

2. Information We Collect

3. How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: To provide, maintain, and improve our wardrobe management and AI try-on features.
• AI Processing: To generate AI models and virtual try-on results based on your photos and measurements.
• Personalization: To customize your experience, including outfit recommendations and style suggestions.
• Communication: To send service updates, security alerts, and promotional content (with your consent).
• Analytics: To understand usage patterns and improve our Service.
• Safety & Security: To detect, prevent, and address fraud, abuse, and technical issues.
• Legal Compliance: To comply with applicable laws and respond to legal requests.

4. AI Features and Photo Processing

Our AI try-on feature processes your photos to create virtual representations. Here's what you should know:

• Photos are processed using secure AI models to generate try-on results.
• Your reference photos are stored securely and used only for your personal AI model.
• AI-generated images are stored in your account and are not shared publicly without your consent.
• You can delete your AI model and associated photos at any time from your account settings.
• We do not use your personal photos to train our general AI models without explicit consent.

5. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: With third-party vendors who assist in operating our Service (cloud hosting, payment processing, analytics).
• Social Features: When you publish styles or follow other users, your public profile and shared content are visible to others.
• Legal Requirements: When required by law, court order, or governmental authority.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.
• With Your Consent: For any other purpose disclosed to you with your explicit consent.

6. Data Storage and Security

We implement industry-standard security measures to protect your information:

• Data encryption in transit (TLS/SSL) and at rest.
• Secure cloud infrastructure with regular security audits.
• Access controls limiting employee access to personal data.
• Regular security assessments and vulnerability testing.

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as your account is active or as needed to provide services. Specifically:

• Account data is retained until you delete your account.
• Wardrobe and style data is retained for the duration of your account.
• AI models and try-on results can be deleted at any time; deletion is permanent.
• Usage analytics may be retained in anonymized form for longer periods.
• Some data may be retained as required by law or for legitimate business purposes.

8. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data (subject to legal obligations).
• Portability: Request your data in a portable format.
• Opt-out: Unsubscribe from marketing communications at any time.
• Restriction: Request restriction of processing in certain circumstances.

To exercise these rights, please contact us at awardrobe@163.com or through your account settings.

9. Children's Privacy

Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we discover that we have collected information from a child under 13, we will delete it promptly.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer data internationally, we implement appropriate safeguards such as standard contractual clauses to protect your information.

11. Third-Party Services

Our Service may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

12. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience:

• Essential Cookies: Required for basic functionality and security.
• Analytics Cookies: Help us understand how users interact with our Service.
• Preference Cookies: Remember your settings and preferences.

You can manage cookie preferences through your browser settings, though disabling certain cookies may affect functionality.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last updated" date. For significant changes, we may also send you a notification through the app or via email. Your continued use of the Service after changes become effective constitutes acceptance of the revised policy.

14. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

For EU residents, you also have the right to lodge a complaint with your local data protection authority.